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2012

Digital Asia Festival 2012 - Shortlist

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Campaign title	Agency name	Advertiser	Credit Country
A. Search
Knorr 321 Recipe Application - Nutrition Hub	AKQA Shanghai	Unilever	China
We Know Your Inner Mini!	iProspect / Carat	Mini	Malaysia
Ego Search	MEC	Reliance Communications	India
SingTel mioTV BPL Crisis Management	MEC	SingTel mioTV	Singapore

Campaign title	Agency name	Advertiser	Credit Country
B. Mobile
Mall Without Boundary	Gravitas Limited	Sun Hung Kai Real Estate Agency	Hong Kong SAR
Blue Mobility App That Makes Drivers Act	MediaCom Beijing	Volkswagen (China)	China
Realtime Olympics	NIM Digital	McDonald’s	China

Campaign title	Agency name	Advertiser	Credit Country
C. Display
Type Like Crazy For The Jetta	Grey Digital	Volkswagen	India
Did Your Designation Just Change?	Interactive Avenues	American Express	India
BPI Concept Cars	McCann/MRM	BPI Family Savings Bank	Philippines

Campaign title	Agency name	Advertiser	Credit Country
D. Website & Microsites
Birds & The Bees 2.0	DDB Group Singapore	StarHub	Singapore

Campaign title	Agency name	Advertiser	Credit Country
E. Best loyalty campaign
BYO Cup Day	Leo Burnett Melbourne	7-Eleven	Australia
Share a Coke	Wunderman (in partnership with Ogilvy, IKON, and Naked)	Coca-Cola Australia	Australia

Campaign title	Agency name	Advertiser	Credit Country
F. Viral Advertising
It's More Fun in The Philippines	BBDO Guerrero	Department of Tourism	Philippines
The 21st Century Beetle	DDB Group Singapore	Volkswagen Group Singapore	Singapore
Anything4Jetta - Zero to Trending in 20 min.	Grey Digital	Volkswagen	India
Crop Circle	Interone China	BMW China	China
Why This Kolaveri Di	Jack In The Box Worldwide & Sony Music Digital Marketing Team	Sony Music Entertainment India	India
Red Cross SOS to SMS	Lowe Philippines	Philippine Red Cross	Philippines
Coke OFW	McCann	The Coca-Cola Export Company	Philippines
Indescribable Taste	Ogilvy & Mather Group, HK	Birdland (HK)	Hong Kong SAR
Skin	Ogilvy Beijing	PETA	China
Gift Of Life	TBWA Santiago Mangada Puno	Energizer Philippines Inc. / Manikako Inc.	Philippines
IKEA PS Limited Edition Collection - PerFORM the Design	Wunderman \| AGENDA Hong Kong	The Dairy Farm Company - IKEA	Hong Kong SAR

Campaign title	Agency name	Advertiser	Credit Country
H. Best integrated
The Wine is Over	Colenso BBDO	DB Breweries	New Zealand
The V Motion Project	Colenso BBDO	Frucor Beverages	New Zealand
Spare Space, Spread Love	Nim Digital	Johnson's Baby	China
BYO Cup Day	Leo Burnett Melbourne	7-Eleven	Australia
Finding True North	Ogilvy Shanghai	VF	China
Hover Car	Proximity China / Goodstein & Partners	Volkswagen Group China	China
Good Energy Taxi	TBWADigital Arts Network	Mercury Energy	New Zealand
Okamoto Freedom Project	TBWADigital Arts Network Singapore	Corlison	Singapore
Crying Out	Wunderman	Australian Direct Marketing Association (ADMA)	Australia
Share a Coke	Wunderman (in partnership with Ogilvy, IKON, and Naked)	Coca-Cola Australia	Australia

Campaign title	Agency name	Advertiser	Credit Country
I. Media innovation award
Mimeisthai at TEDx	Clemenger BBDO Sydney	TEDx	Australia
The V Motion Project	Colenso BBDO	Frucor Beverages	New Zealand
Birds & The Bees 2.0	DDB Group Singapore	StarHub	Singapore
The 21st Century Beetle	DDB Group Singapore	Volkswagen Group Singapore	Singapore
Puma Social Teammates	Innored	Puma Korea	South Korea
Tata Docomo Twittcom - The World's first Twitter commerce	Interface Business Solutions (I)	Tata Docomo	India
Realtime Olympics	NIM Digital	McDonald’s	China
The Coke Hug Machine	Ogilvy & Mather Singapore	The Coca-Cola Company	Singapore
Clear ADvantage	OgilvyOne Worldwide Manila	Unilever Philippines	Philippines

Campaign title	Agency name	Advertiser	Credit Country
J. Best use of social media
Mimeisthai at TEDx	Clemenger BBDO	TEDx	Australia
Save Seven	Colenso BBDO	The New Zealand Breast Cancer Foundation	New Zealand
Bury the Past	DDB DM9JaymeSyfu	Gabriela	Philippines
Gunning for Gold on LinkedIn	Interactive Avenues	American Express	India
BYO Cup Day	Leo Burnett Melbourne	7-Eleven	Australia
Mr. Bao	Ogilvy Beijing	IBM	China
Finding True North	Ogilvy Shanghai	VF	China
The Big Mac Farm Challenge	OMD Fuse	McDonald's	Australia
Hover Car	Proximity China / Goodstein & Partners	Volkswagen Group China	China

Campaign title	Agency name	Advertiser	Credit Country
K. Tablets apps
Electric Cafe	Ogilvy Beijing	Volkswagen	China
VW Phaeton Ipad App	Ogilvy Beijing	Volkswagen	China

Campaign title	Agency name	Advertiser	Credit Country
L. Mobile apps
Ice Breaker	im2.0	Adidas	China
Realtime Olympics	NIM Digital	McDonald’s	China
Chinese New Year Unsung Heroes	OMD HK/DDB Group HK	McDonald’s Hong Kong	Hong Kong SAR
Okamoto Tipoff	TBWADigital Arts Network Singapore	Corlison	Singapore
Blue Mobility	DDB China Group	Volkswagen China	China

Campaign title	Agency name	Advertiser	Credit Country
M. Gaming
Nike Shoe Boxxxx	beacon communications / Leo Burnett Tokyo	Nike Japan	Japan
Chrome Experiment: Ramayana	Ogilvy & Mather Singapore	Google	Singapore

Campaign title	Agency name	Advertiser	Credit Country
N. Online PR
Mimeisthai at TEDx	Clemenger BBDO Sydney	TEDx	Australia
Foremost - Thai Drink Milk	Mindshare Thailand /Minteraction	FrieslandCampina (Thailand)	Thailand

Campaign title	Agency name	Advertiser	Credit Country
O. Banners & other rich media
See From Sound	McCann Worldgroup/MRM	Amarin Book Center	Thailand
The Incredible Sharpness	McCann Worldgroup/MRM	Italasia Electro	Thailand

Campaign title	Agency name	Advertiser	Credit Country
P. Other Digital channels
Birds & The Bees 2.0	DDB Group Singapore	StarHub	Singapore
Smart Does it Again With The Pearl	MEC Interaction China	Mercedes-Benz China	China
Coca-Cola's Hello	Ogilvy&Mather Japan	Coca-Cola Japan	Japan

Campaign title	Agency name	Advertiser	Credit Country
S01. Commercial Public Services
Birds & The Bees 2.0	DDB Group Singapore	StarHub	Singapore
Crying Out	Wunderman	Australian Direct Marketing Association (ADMA)	Australia

Campaign title	Agency name	Advertiser	Credit Country
S02. Travel/Entertainment & leisure
Why This Kolaveri Di	Jack In The Box Worldwide & Sony Music Digital Marketing Team	Sony Music Entertainment India	India
Nano Drive With MTV	MTV India	TATA Nano	India

Campaign title	Agency name	Advertiser	Credit Country
S03. Retail & ecommerce, incl. restaurants
Nike Shoe Boxxxx	beacon communications / Leo Burnett Tokyo	Nike Japan	Japan
Realtime Olympics	NIM Digital	McDonald’s	China
Indescribable Taste	Ogilvy & Mather Group, HK	Birdland (HK)	Hong Kong SAR
Finding True North	Ogilvy Shanghai	VF	China
Chinese New Year Unsung Heroes	OMD HK/DDB Group HK	McDonald’s Hong Kong	Hong Kong SAR
Turntable Rider	TBWAHakuhodo	Relations Inc.	Japan
IKEA PS Limited Edition Collection - PerFORM the Design	Wunderman \| AGENDA Hong Kong	The Dairy Farm Company - IKEA	Hong Kong SAR

Campaign title	Agency name	Advertiser	Credit Country
S04. Financial services
Gunning for Gold on LinkedIn	Interactive Avenues	American Express	India

Campaign title	Agency name	Advertiser	Credit Country
S05. Corporate Information
Demolition Site	DDB Group Singapore	Courts	Singapore

Campaign title	Agency name	Advertiser	Credit Country
S06. FMCG
The V Motion Project	Colenso BBDO	Frucor Beverages	New Zealand
Diary	Ogilvy Beijing	Xi'an Janssen Parmaceutical	China
BenNaNa Digital Campaign	Ogilvy Beijing / Mindshare Beijing	Nestlé	China
Smironoff Nightlife Experience	Profero	Diageo	Australia
Gift of Life	TBWASantiago Mangada Puno	Energizer Philippines Inc. / Manikako Inc.	Philippines
Share a Coke	Wunderman (in partnership with Ogilvy, IKON, and Naked)	Coca-Cola Australia	Australia
Coca-Cola 2012 London Olympics Join the China Beat	wwwins Isobar	Coca-Cola Greater China	China

Campaign title	Agency name	Advertiser	Credit Country
S07. Other consumer product (including durable goods)
Nike Shoe Boxxxx	beacon communications / Leo Burnett Tokyo	Nike Japan	Japan
Chrome Experiment: Ramayana	Ogilvy & Mather Singapore	Google	Singapore

Campaign title	Agency name	Advertiser	Credit Country
S08. Fundrasing, charities, appeals, non-profit organisations, public health & safety, public awareness
Save Seven	Colenso BBDO	The New Zealand Breast Cancer Foundation	New Zealand
Blue Mobility App That Makes Drivers Act	MediaCom Beijing, DDB Group China	Volkswagen (China)	China
Flying Book	Ogilvy & Mather, Thailand	Amway (Thailand)	Thailand
Gift Of Life	TBWA Santiago Mangada Puno	Manikako Inc. / Energizer Philippines Inc	Philippines

Campaign title	Agency name	Advertiser	Credit Country
S09. Automotive
Crop Circle	Interone China	BMW China	China
Skoda Fabia Design Your Dream Car	MediaCom Shanghai	Shanghai Volkswagen Automotive	China
The All New B-Class Taobao Pre-sell	Ogilvy & Mather Advertising Beijing	Mercedes-Benz	China
Singular Masterpiece	Ogilvy Beijing	Volkswagen	China
VW Electric Café	Ogilvy Beijing	Volkswagen	China
Mirainihon Project	TBWAHakuhodo	TBWAHakuhodo	Japan

Campaign title	Agency name	Advertiser	Credit Country
S10. B2B (other)
Mr. Bao	Ogilvy Beijing	IBM	China
Parallel Paths	Ogilvy Beijing	IBM	China
Dare to Challenge: Project TCO	OgilvyOne Worldwide	IBM Taiwan	Chinese Taipei

Campaign title	Agency name	Advertiser	Credit Country
S11. B2C (other)
No More Nuisance Calls	Ogilvy Hong Kong: Social@Ogilvy Asia Pacific	SmarTone	Hong Kong SAR

Campaign title	Agency name	Advertiser	Credit Country
S12. Publication & media
See From Sound	McCann Worldgroup/MRM	Amarin Book Center	Thailand