2012

Digital Asia Festival 2012 - Shortlist

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Campaign title Agency name Advertiser Credit Country

A. Search

Knorr 321 Recipe Application - Nutrition Hub AKQA Shanghai Unilever China
We Know Your Inner Mini! iProspect / Carat Mini Malaysia
Ego Search MEC Reliance Communications India
SingTel mioTV BPL Crisis Management MEC SingTel mioTV Singapore
 
Campaign title Agency name Advertiser Credit Country

B. Mobile

Mall Without Boundary Gravitas Limited Sun Hung Kai Real Estate Agency Hong Kong SAR
Blue Mobility App That Makes Drivers Act MediaCom Beijing Volkswagen (China) China
Realtime Olympics NIM Digital McDonald’s China
 
Campaign title Agency name Advertiser Credit Country

C. Display

Type Like Crazy For The Jetta Grey Digital Volkswagen India
Did Your Designation Just Change? Interactive Avenues American Express India
BPI Concept Cars McCann/MRM BPI Family Savings Bank Philippines
 
Campaign title Agency name Advertiser Credit Country

D. Website & Microsites

Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
 
Campaign title Agency name Advertiser Credit Country

E. Best loyalty campaign

BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
 
Campaign title Agency name Advertiser Credit Country

F. Viral Advertising

It's More Fun in The Philippines BBDO Guerrero Department of Tourism Philippines
The 21st Century Beetle DDB Group Singapore Volkswagen Group Singapore Singapore
Anything4Jetta - Zero to Trending in 20 min. Grey Digital Volkswagen India
Crop Circle Interone China BMW China China
Why This Kolaveri Di Jack In The Box Worldwide & Sony Music Digital Marketing Team Sony Music Entertainment India India
Red Cross SOS to SMS Lowe Philippines Philippine Red Cross Philippines
Coke OFW McCann The Coca-Cola Export Company Philippines
Indescribable Taste Ogilvy & Mather Group, HK Birdland (HK) Hong Kong SAR
Skin Ogilvy Beijing PETA China
Gift Of Life TBWA Santiago Mangada Puno Energizer Philippines Inc. / Manikako Inc. Philippines
IKEA PS Limited Edition Collection - PerFORM the Design Wunderman | AGENDA Hong Kong The Dairy Farm Company - IKEA Hong Kong SAR
 
Campaign title Agency name Advertiser Credit Country

H. Best integrated

The Wine is Over Colenso BBDO DB Breweries New Zealand
The V Motion Project Colenso BBDO Frucor Beverages New Zealand
Spare Space, Spread Love Nim Digital Johnson's Baby China
BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Finding True North Ogilvy Shanghai VF China
Hover Car Proximity China / Goodstein & Partners Volkswagen Group China China
Good Energy Taxi TBWADigital Arts Network Mercury Energy New Zealand
Okamoto Freedom Project TBWADigital Arts Network Singapore Corlison Singapore
Crying Out Wunderman Australian Direct Marketing Association (ADMA) Australia
Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
 
Campaign title Agency name Advertiser Credit Country

I. Media innovation award

Mimeisthai at TEDx Clemenger BBDO Sydney TEDx Australia
The V Motion Project Colenso BBDO Frucor Beverages New Zealand
Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
The 21st Century Beetle DDB Group Singapore Volkswagen Group Singapore Singapore
Puma Social Teammates Innored Puma Korea South Korea
Tata Docomo Twittcom - The World's first Twitter commerce Interface Business Solutions (I) Tata Docomo India
Realtime Olympics NIM Digital McDonald’s China
The Coke Hug Machine Ogilvy & Mather Singapore The Coca-Cola Company Singapore
Clear ADvantage OgilvyOne Worldwide Manila Unilever Philippines Philippines
 
Campaign title Agency name Advertiser Credit Country

J. Best use of social media

Mimeisthai at TEDx Clemenger BBDO TEDx Australia
Save Seven Colenso BBDO The New Zealand Breast Cancer Foundation New Zealand
Bury the Past DDB DM9JaymeSyfu Gabriela Philippines
Gunning for Gold on LinkedIn Interactive Avenues American Express India
BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Mr. Bao Ogilvy Beijing IBM China
Finding True North Ogilvy Shanghai VF China
The Big Mac Farm Challenge OMD Fuse McDonald's Australia
Hover Car Proximity China / Goodstein & Partners Volkswagen Group China China
 
Campaign title Agency name Advertiser Credit Country

K. Tablets apps

Electric Cafe Ogilvy Beijing Volkswagen China
VW Phaeton Ipad App Ogilvy Beijing Volkswagen China
 
Campaign title Agency name Advertiser Credit Country

L. Mobile apps

Ice Breaker im2.0 Adidas China
Realtime Olympics NIM Digital McDonald’s China
Chinese New Year Unsung Heroes OMD HK/DDB Group HK McDonald’s Hong Kong Hong Kong SAR
Okamoto Tipoff TBWADigital Arts Network Singapore Corlison Singapore
Blue Mobility DDB China Group Volkswagen China China
 
Campaign title Agency name Advertiser Credit Country

M. Gaming

Nike Shoe Boxxxx beacon communications / Leo Burnett Tokyo Nike Japan Japan
Chrome Experiment: Ramayana Ogilvy & Mather Singapore Google Singapore
 
Campaign title Agency name Advertiser Credit Country

N. Online PR

Mimeisthai at TEDx Clemenger BBDO Sydney TEDx Australia
Foremost - Thai Drink Milk Mindshare Thailand /Minteraction FrieslandCampina (Thailand) Thailand
 
Campaign title Agency name Advertiser Credit Country

O. Banners & other rich media

See From Sound McCann Worldgroup/MRM Amarin Book Center Thailand
The Incredible Sharpness McCann Worldgroup/MRM Italasia Electro Thailand
 
Campaign title Agency name Advertiser Credit Country

P. Other Digital channels

Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
Smart Does it Again With The Pearl MEC Interaction China Mercedes-Benz China China
Coca-Cola's Hello Ogilvy&Mather Japan Coca-Cola Japan Japan
 
Campaign title Agency name Advertiser Credit Country

S01. Commercial Public Services

Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
Crying Out Wunderman Australian Direct Marketing Association (ADMA) Australia
 
Campaign title Agency name Advertiser Credit Country

S02. Travel/Entertainment & leisure

Why This Kolaveri Di Jack In The Box Worldwide & Sony Music Digital Marketing Team Sony Music Entertainment India India
Nano Drive With MTV MTV India TATA Nano India
 
Campaign title Agency name Advertiser Credit Country

S03. Retail & ecommerce, incl. restaurants

Nike Shoe Boxxxx beacon communications / Leo Burnett Tokyo Nike Japan Japan
Realtime Olympics NIM Digital McDonald’s China
Indescribable Taste Ogilvy & Mather Group, HK Birdland (HK) Hong Kong SAR
Finding True North Ogilvy Shanghai VF China
Chinese New Year Unsung Heroes OMD HK/DDB Group HK McDonald’s Hong Kong Hong Kong SAR
Turntable Rider TBWAHakuhodo Relations Inc. Japan
IKEA PS Limited Edition Collection - PerFORM the Design Wunderman | AGENDA Hong Kong The Dairy Farm Company - IKEA Hong Kong SAR
 
Campaign title Agency name Advertiser Credit Country

S04. Financial services

Gunning for Gold on LinkedIn Interactive Avenues American Express India
 
Campaign title Agency name Advertiser Credit Country

S05. Corporate Information

Demolition Site DDB Group Singapore Courts Singapore
 
Campaign title Agency name Advertiser Credit Country

S06. FMCG

The V Motion Project Colenso BBDO Frucor Beverages New Zealand
Diary Ogilvy Beijing Xi'an Janssen Parmaceutical China
BenNaNa Digital Campaign Ogilvy Beijing / Mindshare Beijing Nestlé China
Smironoff Nightlife Experience Profero Diageo Australia
Gift of Life TBWASantiago Mangada Puno Energizer Philippines Inc. / Manikako Inc. Philippines
Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
Coca-Cola 2012 London Olympics Join the China Beat wwwins Isobar Coca-Cola Greater China China
 
Campaign title Agency name Advertiser Credit Country

S07. Other consumer product (including durable goods)

Nike Shoe Boxxxx beacon communications / Leo Burnett Tokyo Nike Japan Japan
Chrome Experiment: Ramayana Ogilvy & Mather Singapore Google Singapore
 
Campaign title Agency name Advertiser Credit Country

S08. Fundrasing, charities, appeals, non-profit organisations, public health & safety, public awareness

Save Seven Colenso BBDO The New Zealand Breast Cancer Foundation New Zealand
Blue Mobility App That Makes Drivers Act MediaCom Beijing, DDB Group China Volkswagen (China) China
Flying Book Ogilvy & Mather, Thailand Amway (Thailand) Thailand
Gift Of Life TBWA Santiago Mangada Puno Manikako Inc. / Energizer Philippines Inc Philippines
 
Campaign title Agency name Advertiser Credit Country

S09. Automotive

Crop Circle Interone China BMW China China
Skoda Fabia Design Your Dream Car MediaCom Shanghai Shanghai Volkswagen Automotive China
The All New B-Class Taobao Pre-sell Ogilvy & Mather Advertising Beijing Mercedes-Benz China
Singular Masterpiece Ogilvy Beijing Volkswagen China
VW Electric Café Ogilvy Beijing Volkswagen China
Mirainihon Project TBWAHakuhodo TBWAHakuhodo Japan
 
Campaign title Agency name Advertiser Credit Country

S10. B2B (other)

Mr. Bao Ogilvy Beijing IBM China
Parallel Paths Ogilvy Beijing IBM China
Dare to Challenge: Project TCO OgilvyOne Worldwide IBM Taiwan Chinese Taipei
 
Campaign title Agency name Advertiser Credit Country

S11. B2C (other)

No More Nuisance Calls Ogilvy Hong Kong: Social@Ogilvy Asia Pacific SmarTone Hong Kong SAR
 
Campaign title Agency name Advertiser Credit Country

S12. Publication & media

See From Sound McCann Worldgroup/MRM Amarin Book Center Thailand

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