Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

Q. Most effective use of eco / green marketing

	Campaign title	Agency name	Advertiser
Gold	A small action change the world	CE Japan	Coca-Cola Japan
Bronze	Stepping Into a Greener Future	DDB China Group	China Environmental Protection Foundation
The Shortlist	Save our Tigers	Dentsu Communications	Aircel, India
	Lobbying the Lobbyists	JWT Thailand	Freeland Foundation
	Use Mobile Save Paper	Mindshare India	Idea Cellular
	Siemens Ecovatives	RK SWAMY Media Group	Siemen, India