Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

P. Best ideas

	Campaign title	Agency name	Advertiser
Gold	How hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant	Clemenger BBDO & Proximity, Melbourne	Sensis - Yellow Pages Australia
Silver	Shangri-La Campaign - "It's in our nature"	Ogilvy & Mather Advertising, Hong Kong	Shangri-La International Hotel Management
Bronze	EOS Photo5	Leo Burnett Sydney	Canon
	W.A.L.S. - Women Against Lazy Stubble	BBDO India	P&G
The Shortlist	"Laughing in the Face of Disaster"	JWT Bangkok	Muang Thai Life Assurance
	Better Than Milk	Ogilvy & Mather Advertising, Shanghai	Unilever
	The way to kill two birds with one stone - a communication idea by City Café	Ogilvy & Mather Advertising, Taiwan	7- ELEVEN
	CREATE 2011	Ogilvy & Mather Singapore	Singapore Economic Development Board