Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

O. Best insights / strategic thinking

	Campaign title	Agency name	Advertiser
Gold	How ringing the bell can reduce violence against women	Ogilvy & Mather Mumbai	Breakthrough: bring human rights home
	How we sold chocolate bars equaling more than 2.5 times the Great Wall	Ogilvy & Mather Mumbai	Cadbury Kraft India
Silver	Bad Timing	Lowe Asia-Pacific	Unilever Vietnam
	How hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant	Clemenger BBDO & Proximity, Melbourne	Sensis - Yellow Pages Australia
Bronze	W.A.L.S. - Women Against Lazy Stubble	BBDO India	P&G
The Shortlist	Innovations for Everyone	DDB Mudra	Volkswagen India
	"Are you obsessed with the right things?"	DDB Group Singapore	Breast Cancer Foundation Singapore
	Turning around a brand in decline, by tackling the 'Google habit' head on	Clemenger BBDO & Proximity, Melbourne	Sensis - White Pages Australia
	Say it with kids	Lowe Asia-Pacific	Unilever Vietnam
	One Glass at a Time	Lowe Asia-Pacific	Vinamilk, Vietnam
	A small action change the world	CE Japan	Coca-Cola Japan
	SilkAir Explorers	JWT Singapore	SilkAir