Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

M. Most effective use of public relations

	Campaign title	Agency name	Advertiser
Gold	adidas SKYCOMIC	TBWA\ HAKUHODO	adidas Japan
Bronze	KICK ASS HALL	GREY group G2 tokyo	DIESEL Japan
	"Pambassador"	Ogilvy Public Relations Worldwide Beijing	Chengdu Government
The Shortlist	W.A.L.S. - Women Against Lazy Stubble	BBDO India	P&G
	World's First Autistic Choir	Lowe Asia-Pacific	KIDZCARE, Malaysia