Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

L. Most effective use of product design and packaging

	Campaign title	Agency name	Advertiser
Gold	70 Instant Message Packs	DDB Group & PHD	Vitasoy International Holdings, Hong Kong
Silver	Levi's Hong Kong - Soundwash	TBWA\TEQUILA\Hong Kong (BBH Singapore)	Levi Strauss
	From bland to beautiful: How the power of design transformed the fortunes of Kotex in Singapore	The Brand Union Singapore	Kimberly Clark
Bronze	Imaginary - A Limited Edition, Limited to One. You	JWT	Oriental Princess Natural Products, Thailand
The Shortlist	Citizen Coffee	Lowe Asia-Pacific	Nestle Vietnam