Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

K. Most effective use of sponsorship and event marketing

	Campaign title	Agency name	Advertiser
Gold	"Doing good deeds for your rice saplings"	BBDO Bangkok	Syngenta Crop Protection
Silver	Project Swasthya Chetna	Ogilvy & Mather Advertising	Hindustan Unilever
The Shortlist	Whisper Happy Box	Leo Burnett Korea	P&G Korea
	adidas SKYCOMIC	TBWA\ HAKUHODO	adidas Japan
	Sex Song Competition	The Leo Burnett Group Thailand	The Department of Disease Control, Ministry of Public Health