Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

J. Most effective use of branded content

Sponsored by

	Campaign title	Agency name	Advertiser
Silver	James Boag's Greatest Cup Never Run	Momentum Worldwide Australia	Lion Nathan
Bronze	Levi's China - "Rule the Night"	TBWA\TEQUILA\Hong Kong	Levi Strauss
	Super 5 Put Ovaltine Back on Track	Y&R Vietnam	Associated British Foods & Friesland Campina Vietnam
The Shortlist	"Curing the Shame of Acne"	JWT Bangkok	Oriental Princess Natural Products, Thailand
	Unbeatable Drama	PHD Media	Unilever, China