Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

I. Best sustained success

	Campaign title	Agency name	Advertiser
Silver	Pulsar & Stunting: Creating India's best selling sports bike	Ogilvy & Mather Mumbai	Bajaj Auto
	Dove - Damage Expert	Ogilvy & Mather Mumbai	Unilever India
Bronze	Tour of Duty: how 10 years of creative effectiveness helped recruit more Australians to the Australian Defence Force	George Patterson Y&R Melbourne	Defence Force Recruiting
The Shortlist	A small action change the world	CE Japan	Coca-Cola Japan
	Nippon Blobbies	Naga DDB	Nippon Paint Malaysia