Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

G. Best marketing campaign for national brand development

Sponsored by

	Campaign title	Agency name	Advertiser
Gold	W.A.L.S. - Women Against Lazy Stubble	BBDO India	P&G
Silver	How hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant	Clemenger BBDO & Proximity, Melbourne	Sensis - Yellow Pages Australia
Bronze	Say it with kids	Lowe Asia-Pacific	Unilever Vietnam
The Shortlist	Transforming the Lives of Dogs in Thailand: The Pedigree Miracle	BBDO Bangkok	Mars Thailand
	Lay's 'Who's Hottest?'	BBDO Proximity China	PepsiCo Foods China
	70 Instant Message Packs	PHD Hong Kong & DDB Hong Kong	Vitasoy International Holdings