Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

E. Most innovative use of media

Sponsored by

	Campaign title	Agency name	Advertiser
Gold	How hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant	Clemenger BBDO & Proximity, Melbourne	Sensis - Yellow Pages Australia
Silver	Umbrella Bags	Grey Hong Kong	Lotus Light Charity Society
Bronze	Dell Alienware Clan Challenge	MediaCom Australia	Dell
The Shortlist	70 Instant Message Packs	PHD Hong Kong & DDB Hong Kong	Vitasoy International Holdings
	Levi's China - "Rule the Night"	TBWA\TEQUILA\Hong Kong	Levi Strauss
	Levi's Hong Kong - Soundwash	TBWA\TEQUILA\Hong Kong (BBH Singapore)	Levi Strauss