Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

D. Most effective use of interactive marketing

Sponsored by

	Campaign title	Agency name	Advertiser
Gold	smart - from Buzz to Buy!	MEC Beijing	Mercedes-Benz China
Silver	FIFA World Cup Castrol	Ogilvy & Mather Japan	BP Castrol
	Chicken Wings Challenge	DDB China Group	McDonald's
The Shortlist	What berry are you?	Naga DDB and IF/ Interactive	DiGi Telecommunications
	Use Mobile Save Paper	Mindshare India	Idea Cellular
	Levi's China - "Rule the Night"	TBWA\TEQUILA\Hong Kong	Levi Strauss
	Nokia Pier Roxas	JWT Manila	Nokia Philippines
	Nokia N8 launch campaign	Wunderman/AGENDA Beijing	Nokia
	How hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant	Clemenger BDDO & Proximity, Melbourne	Sensis - Yellow Pages Australia