Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

C. Most effective use of direct marketing

	Campaign title	Agency name	Advertiser
Gold	smart - from Buzz to Buy!	MEC Beijing	Mercedes-Benz China
Silver	ITer	OgilvyOne Worldwide, Beijing	IBM China
	Bad Timing	Lowe Asia-Pacific	Unilever Vietnam
The Shortlist	AAMI What about me?	BADJAR Ogilvy	AAMI, Australia
	EOS Photo5	Leo Burnett Sydney	Canon