Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

B. Most effective use of advertising

Sponsored by

	Campaign title	Agency name	Advertiser
Gold	BlackBerry Boys	Ogilvy & Mather Mumbai	Vodafone Essar
Bronze	Shangri-La Campaign - "It's in our nature"	Ogilvy & Mather Advertising, Hong Kong	Shangri-La International Hotel Management
	Everybody hurts when you speed	Grey Melbourne	Transport Accident Commission of Victoria
The Shortlist	AAMI What about me?	BADJAR Ogilvy	AAMI, Australia
	Turning the Citibank brand from a niche foreign bank to the preferred bank of choice for 1.7 million Hong Kongers.	Publicis Hong Kong	Citibank Hong Kong
	Better Than Milk	Ogilvy & Mather Advertising, Shanghai	Unilever
	LOVE STORY	BBH China	Perfetti Van Melle China
	German Engineering Made in India	DDB Mudra	Volkswagen India
	Jigsaw Puzzle	G2 Kuala Lumpur	GlaxoSmithKline Singapore