Platinum Award

A. Best integrated marketing campaign

B. Most effective use of advertising

C. Most effective use of direct marketing

D. Most effective use of interactive marketing

E. Most innovative use of media

F. Best marketing campaign for regional brand development

G. Best marketing campaign for national brand development

H. Best brand loyalty marketing campaign

I. Best sustained success

J. Most effective use of branded content

K. Most effective use of sponsorship and event marketing

L. Most effective use of product design and packaging

M. Most effective use of public relations

N. Best small budget marketing campaign

O. Best insights / strategic thinking

P. Best ideas

Q. Most effective use of eco / green marketing

A. Best integrated marketing campaign

Sponsored by

	Campaign title	Agency name	Advertiser
Gold	How hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant	Clemenger BBDO & Proximity, Melbourne	Sensis - Yellow Pages Australia
Silver	W.A.L.S. - Women Against Lazy Stubble	BBDO India	P&G
Bronze	70 Instant Message Packs	DDB Group & PHD	Vitasoy International Holdings, Hong Kong
The Shortlist	adidas SKYCOMIC	TBWA\ HAKUHODO	adidas Japan
	How we sold chocolate bars equaling more than 2.5 times the Great Wall	Ogilvy & Mather Mumbai	Cadbury India
	The Ultimate Start-Up Space	TBWA\Group Singapore	Pernod Ricard Singapore
	Future Daily on April Fool	McCann Worldgroup Hong Kong	Metro Publishing Hong Kong
	CREATE 2011	Ogilvy & Mather Singapore	Singapore Economic Development Board
	FIFA World Cup Castrol Ichi-GO Campaign	Ogilvy & Mather Japan	BP Castrol