Festival of Asian Marketing Effectiveness 2013

World-class insights, debate and awards for
marketing effectiveness professionals in Asia Pacific

The Festival of Asian Marketing Effectiveness: 8-9 May 2013
The Festival of Asian Marketing Effectiveness Awards: 9 May 2013 VIEW WINNERS

What does it take to win? View the 2013 winners

Headline Partner

2013 WINNERS ANNOUNCED

Congratulations to the winners of the inaugural Young FAME Competition

Ajay Kaul, Executive Director Global Brand Communications, Lenovo will lead the 2013 Jury panel in their search for Asia Pacific's best marketing effectiveness work. Read More

Asian Marketing Effectiveness Festival 2012 Highlights

VIEW SOME OF THIS YEAR'S ATTENDING MARKETERS

View Full Schedule Here
Download Programme Here

New For 2013

Screening Area
A dedicated area for delegates to view a selection of the 2013 Asian Marketing Effectiveness Awards Shortlist.

The FAME Academy

A bespoke learning programme for young planners acoss Asia

The Festival of Asian Marketing Effectiveness brought together a diverse and stimulating line up of speakers offering a challenging programme of seminars and debates focusing on effectiveness in marketing and learning across two days of inspiration and insights.

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"Great experience just to hear differing points of view on a dedicated subjected not nearly enough debated"

Executive Planning Director

Clemenger, BBDO

"As a festival or as an award-show, the AME is now the benchmark in Asia, the one to beat. The festival content is among the best you can expect in one place, and the award is getting tougher to win with more entries each year".

Regional Growth Officer

Lowe + Partners

"AME really was an excellent platform for Kinetic. High quality speakers, terrific content and with some of the brightest marketing minds in Asia was an opportunity to good to miss".

Chief Executive Officer, Asia Pacific

Kinetic

"Organized with impeccable discipline, there was not a timeline missed and a meeting delayed, it all went off very smoothly, a great learning experience. What else could have one asked for”

Director,Integrated Marketing Communications

Coca Cola India

“A very insightful and engaging event that brings the best of Asia and the world together for several informative and entertaining days”.

Global Digital Leader

Mindshare Worldwide

“A celebration of the fantastic brand building that is happening in Asia and the tremendous value this is creating in what is the economic epicenter of consumer growth."

Managing Director Taiwan,Hong Kong, Korea

Unilever

"Effectiveness is the life blood of this industry so promoting the role creativity has in helping business achieve longer lasting, more meaningful results is something we should all get behind".

Regional Head of Strategy

Wieden +Kennedy

“This was my third year as an AME juror and by far the best yet. I was especially blown away by the standard of entries from China, the work is living proof that creativity and effectiveness should not be mutually exclusive.”

President

Y&R Asia

" Demonstrating the value of our work is vital for the development of our industry. The Asian Marketing Effectiveness Awards are an invaluable part of that demonstration. "

Chairman

Proximity Worldwide

"In terms of looking into the future for advertising in this region, getting across to the AME's should be the first stop for any progressive agency or client."

Executive Planning Director

Droga5

"If you are serious about Marketing in Asia then you really need to attend AME Festival. Great speakers, great work, great results and always spirited debate about what’s new, what works and why we should be proud of Asian Marketing.”

President & CEO, Asia Pacific

Edelman

“Marketing effectiveness is now at the top of everyone’s agenda so the AMEs is a must attend event on the marketing calendar. Judging by the popularity and equal balance of client and agency attendees this year, this has to be Asia Pacific’s premier industry event”

CEO, Asia Pacific

PHD

"AME Festival provides a glance of many good thoughts, it gives you a sense of what's happening in marketing planning, it spark up ideas that you could use for the next few years"

Brand Development & Communications

CLP Power Hong Kong

"I believe this is the single most important event in the annual calendar of Marketing and Communications events in Asia. Creativity is nothing without Effectiveness."

Chief Strategy Officer

Lowe Thailand

"Very well organised, very informative, a 'must visit' for anyone working in the advertising industry in Asia"

Regional Communications Director

Y&R Asia

"The AME is very successful event and a great Idea to host in China given the whole world has interest in this market..."

Chief Strategy Officer

Lowe China

“The AME’s have become a must attend event in Asia. Strategic brilliance with creative excellence equalling outstanding results. Two shows for the price of one…”

Regional Managing Director

McCann Worldgroup