Entry Kit - Tips for entering
  • Read the entry kit carefully
  • Be concise and relevant in your written entry – you have only a few minutes to grab the judges’ attention.
  • Results must be quantifiable – always name your source, and be clear about the link between the campaign and the results. For example, if your campaign runs over a very short period, beware of attributing the results across an entire year (you can quantify them), or avoid vague statements such as ‘substantial improvement reported by client’ as your measure of success. As well as quantitative results, list which metrics are measured, how, and what trends were observed (e.g. year on- year percentage change, or variance to control).
  • Client and third-party credibility – the client is required to endorse your entry; but going a little further by including client and third-party testimonials will undoubtedly add weight to your written submission.
  • Be concise and relevant in your support materials Support materials are precisely that, and should be used to supplement your written entry. Use your quota of items to showcase the essence of the campaign as outlined in your written entry.
  • No agency branding or any contributing creative companies/people must be visible on the entry (eg. Logos, credits etc). This is to ensure the jury remains neutral when judging.
  • Entries that are not in English must be translated