The Asian Marketing Effectiveness awards will be awarded by a jury composed of leading senior client marketers, marketing practitioners and agency strategists, headed by James Thompson, Asia Pacific Chief Marketing Officer, Diageo.
The jury will meet in Shanghai in April to select the winners
At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
The decision of the jury on all matters relating to the awarding prizes will be final and binding.