The competition is open to all those involved in advertising and communication - Advertising and Public Relations Agencies, Advertisers, corporate marketing teams who have conducted marketing campaigns, marketing and brand consultancies and promotion marketing companies .
Entries will be accepted on the basis that they are designed for implementation in Asia or are created by Asian Agencies or companies. For the purpose of Asian Marketing Effectiveness, those countries are:
Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Tasmania, Thailand, Vietnam
Work can be entered by agencies outside Asia if it adheres to the above criteria likewise, work that has run outside Asia may be entered as long as it has been entered by Asian Agencies.
The online entry form must be fully completed, including a client endorsement email response from a senior manager authorising the entry and claims. Incomplete entries and entries that have not been endorsed before entry deadline may be disqualified by the Asian Marketing Effectiveness team.
Any campaigns launched or current during the months of January 1, 2011 to December 31, 2011 are eligible to enter the awards
The Organisers may refuse entries, which offend national or religious sentiments or public taste.
Entries must not have been entered in the Festival in previous years.
The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
All entry forms must be completed online at www.ame.asia, including an entries payment page and entry form via our entry site. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Asian Marketing Effectiveness Asia Office